strategy « ben hourahine .com

Posts Tagged ‘ strategy ’

A 100 words on account planning

September 7th, 2011
Posted in Advertising . planning
By benhourahine

I’ve been asked to sit on the APG Committee this year, which is a big privilege for me and something I am really enjoying (more about the Account Planning Group here). Part of the invite process was penning some words on what planning means to me. Here’s what I wrote. I tried to squeeze what [ READ MORE ]

The future of social media strategy – proactivity and purpose.

March 1st, 2011
Posted in facebook . social networks
By benhourahine

I've been using this chart a lot recently as I think it shows not just the place corporate social strategists are in right now (the career decision point), but also the place social media marketing is in right now (whether client side or supplier side). The choice is simple, be reactive and become a help [ READ MORE ]

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