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	<title>ben hourahine .com</title>
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	<link>http://benhourahine.com</link>
	<description>head of strategy at amnesia razorfish</description>
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		<title>ben hourahine .com</title>
		<link>http://benhourahine.com</link>
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		<item>
		<title>when a picture says it all &#8211; have a great break</title>
		<link>http://benhourahine.com/2011/12/20/when-a-picture-says-it-all/</link>
		<comments>http://benhourahine.com/2011/12/20/when-a-picture-says-it-all/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 21:21:21 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://benhourahine.com/?p=286</guid>
		<description><![CDATA[It&#8217;s been a big year and I&#8217;m running to the hills. Have a great break, see you on the other side<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=286&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>A 100 words on account planning</title>
		<link>http://benhourahine.com/2011/09/07/a-100-words-on-account-planning/</link>
		<comments>http://benhourahine.com/2011/09/07/a-100-words-on-account-planning/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 23:41:39 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[APG]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://benhourahine.com/?p=244</guid>
		<description><![CDATA[I&#8217;ve been asked to sit on the APG Committee this year, which is a big privilege for me and something I am really enjoying (more about the Account Planning Group here). Part of the invite process was penning some words on what planning means to me. Here&#8217;s what I wrote. I tried to squeeze what <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=244&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://benhourahine.com/2011/09/07/a-100-words-on-account-planning/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">strategy</media:title>
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		<item>
		<title>Cannes cyber lions winners in excel</title>
		<link>http://benhourahine.com/2011/06/23/cannes-cyber-lions-winners-in-excel/</link>
		<comments>http://benhourahine.com/2011/06/23/cannes-cyber-lions-winners-in-excel/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 04:22:38 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cannes]]></category>
		<category><![CDATA[cyber lions]]></category>

		<guid isPermaLink="false">http://benhourahine.com/?p=222</guid>
		<description><![CDATA[Somebodies made a complete excel sheet of the Cannes Cyber Lions winners, including all case studies, I like this person, a lot. Cannes Cyber Lions excel &#038;nbsp<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=222&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://benhourahine.com/2011/06/23/cannes-cyber-lions-winners-in-excel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">benhourahine</media:title>
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		<item>
		<title>The Advertising Agency Family Tree</title>
		<link>http://benhourahine.com/2011/05/23/agency-bloodline-from-vitamin-t/</link>
		<comments>http://benhourahine.com/2011/05/23/agency-bloodline-from-vitamin-t/#comments</comments>
		<pubDate>Mon, 23 May 2011 05:06:56 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>

		<guid isPermaLink="false">http://benhourahine.com/?p=205</guid>
		<description><![CDATA[Confused about who&#8217;s who in agency land, how they relate and how the big parents carve up the land. Thanks to vitamin t&#8217;s ad agency bloodline the confusion can end<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=205&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>On a personal note, QPR are in the Premiership!</title>
		<link>http://benhourahine.com/2011/05/19/on-a-personal-note-qpr-are-in-the-premier-league/</link>
		<comments>http://benhourahine.com/2011/05/19/on-a-personal-note-qpr-are-in-the-premier-league/#comments</comments>
		<pubDate>Thu, 19 May 2011 02:49:40 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[qpr]]></category>
		<category><![CDATA[snoop dog]]></category>

		<guid isPermaLink="false">http://benhourahine.com/?p=188</guid>
		<description><![CDATA[Apologies but I&#8217;ve been waiting 15 years for us to get back into the top flight.. And now Snoop Dog is wearing the shirt.. Snoop dog wears a QPR shirt at his London concert , the world is baffled (Telegraph)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=188&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://benhourahine.com/2011/05/19/on-a-personal-note-qpr-are-in-the-premier-league/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">benhourahine</media:title>
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		<item>
		<title>nice quote &#8211; consumers make viral</title>
		<link>http://benhourahine.com/2011/03/08/lovely-quote-consumers-make-viral-marketing/</link>
		<comments>http://benhourahine.com/2011/03/08/lovely-quote-consumers-make-viral-marketing/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 11:50:10 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://benhourahine.wordpress.com/2011/03/08/lovely-quote-consumers-make-viral-marketing/</guid>
		<description><![CDATA[&#8220;The reality is that no agency can create viral marketing, this is the sole domain of the consumer. Viral marketing is what happens when a campaign works &#8211; when we allow their message to travel via our own superefficient conduits. Perhaps it is entertaining on its own terms, divorced from the message. Perhaps it is <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=5&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>The future of social media strategy &#8211; proactivity and purpose.</title>
		<link>http://benhourahine.com/2011/03/01/the-future-of-social-media-strategy/</link>
		<comments>http://benhourahine.com/2011/03/01/the-future-of-social-media-strategy/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 10:50:27 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://benhourahine.wordpress.com/2011/03/01/the-future-of-social-media-strategy/</guid>
		<description><![CDATA[I&#039;ve been using this chart a lot recently as I think it shows not just the place corporate social strategists are in right now (the career decision point), but also the place social media marketing is in right now (whether client side or supplier side). The choice is simple, be reactive and become a help <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=6&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://benhourahine.com/2011/03/01/the-future-of-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">benhourahine</media:title>
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			<media:title type="html">Thesocialdilema</media:title>
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		<item>
		<title>An open letter to all of advertising and marketing</title>
		<link>http://benhourahine.com/2010/11/25/an-open-letter-to-all-of-advertising-and-marketing/</link>
		<comments>http://benhourahine.com/2010/11/25/an-open-letter-to-all-of-advertising-and-marketing/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 12:04:52 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[An open letter to all of advertising and marketing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[PSFK]]></category>
		<category><![CDATA[UGC]]></category>

		<guid isPermaLink="false">http://benhourahine.wordpress.com/2010/11/25/an-open-letter-to-all-of-advertising-and-marketing/</guid>
		<description><![CDATA[This landed in my inbox the other day from Ben D  &#8211; have a read it&#8217;s truly brilliant. It also serves as a big reminder to us all that for all the internal dynamics in marketing and advertising that encourage engagement, UGC, mash-ups (what ever buzzword you want to attach to it) the original goal <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=7&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://benhourahine.com/2010/11/25/an-open-letter-to-all-of-advertising-and-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">benhourahine</media:title>
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		<title>press interview &#8211; smart company &#8211; advertising on facebook</title>
		<link>http://benhourahine.com/2010/10/27/press-feature-smart-company-advertising-on-facebook/</link>
		<comments>http://benhourahine.com/2010/10/27/press-feature-smart-company-advertising-on-facebook/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 17:33:27 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Amnesia Razorfish]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising on facebook]]></category>
		<category><![CDATA[press feature]]></category>
		<category><![CDATA[smart company]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://benhourahine.wordpress.com/2010/10/27/press-feature-smart-company-advertising-on-facebook/</guid>
		<description><![CDATA[How to Advertise on Facebook, by Nina Hendy, 21 OCT 2010 As usual, the big end of town has been the first to embrace one of the newest advertising strategies – social media advertising. Ben Hourahine, strategy director at digital agency Amnesia Razorfish, says businesses that wish their fans a good weekend by updating their <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=8&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://benhourahine.com/2010/10/27/press-feature-smart-company-advertising-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">benhourahine</media:title>
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		<item>
		<title>Hello Amnesia Razorfish (I&#8217;ve got a lovely new job)</title>
		<link>http://benhourahine.com/2010/10/25/hello-amnesia-razorfish/</link>
		<comments>http://benhourahine.com/2010/10/25/hello-amnesia-razorfish/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 13:34:20 +0000</pubDate>
		<dc:creator>benhourahine</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Amnesia Razorfish]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[appointment]]></category>
		<category><![CDATA[ben hourahine]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://benhourahine.wordpress.com/2010/10/25/hello-amnesia-razorfish/</guid>
		<description><![CDATA[So the news is out &#8211; I&#039;ve now joined amnesia razorfish as strategy director. I&#039;m already a couple of months in and really enjoying it. Lovely people, great clients and lots of amazing opportunities. You can read more about it by following the links below, but stay tuned for chunks of goodness on these very <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=benhourahine.com&amp;blog=21834672&amp;post=9&amp;subd=benhourahine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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