Comments for ben hourahine .com

Comment on A 100 words on account planning by benhourahine

benhourahine — Mon, 12 Sep 2011 00:28:50 +0000

Thanks David, glad you like the words.. My great aunt still thinks I am one of Tony Blair’s spin doctors..

Comment on A 100 words on account planning by David Baynham (@Baynhambristol)

David Baynham (@Baynhambristol) — Thu, 08 Sep 2011 02:51:14 +0000

I started trying to explain a similar thing to my Granny, and ended up just telling her i was a TV presenter. Nice words.

Comment on The Advertising Agency Family Tree by Advertising Agency Melbourne

Advertising Agency Melbourne — Thu, 11 Aug 2011 10:04:56 +0000

Thanks for sharing a wonderful chart of advertising agency. I use to get advertising agency help for getting my business promotion. At the first my business was not so much started good but after getting to the advertising agency they really give me a many client for my business.

Comment on nice quote – consumers make viral by Digger

Digger — Thu, 28 Apr 2011 19:14:17 +0000

I’m not easily impressed. . . but that’s irpemssing me! :)

Comment on An open letter to all of advertising and marketing by Lincu

Lincu — Thu, 25 Nov 2010 17:09:07 +0000

This is a great point. Far too often this industry puts forward ideas that include interactivity for interactivity’s sake or that approach comms with a checklist:
1. Crowdsourcing? Check.
2. Social engagement? Check.
without considering who our consumers are and what they enjoy. Everyday. In the real world (note: the real world isn’t “us” Eastern Suburbs hipsters vs “them” bogans in the West).
Worse still is when we get blinded by the shine of awards and industry PR and throw the consumer out the window altogether.
At the same time though, advertising is not just 30″ TVCs anymore. Advertising impacts almost every aspect of our lives in ways most people would never fathom and is not as cut and dry as “If you’d like to tell me what’s good about your product, fine I may buy it. I may not.” I don’t think there’s anything wrong with a bit of creativity in getting our messages across, we just need to remember who we’re talking to and make sure we’re being realistic.

Comment on Quoted in the Press: The Guardian by ben

ben — Tue, 16 Jun 2009 11:22:33 +0000

I’m there charles, looking forward to it.

Comment on Quoted in the Press: The Guardian by Charles

Charles — Mon, 15 Jun 2009 22:25:19 +0000

I’ll be writing about luxury brands later tonight if time permits.

Comment on Miami Presentation @ Custom Content Conference by Andrew Davis

Andrew Davis — Tue, 24 Mar 2009 08:23:23 +0000

Great presentation today! Love the concept of Thread Marketing. So much so, I felt compelled to write about it. I hope I didn't get it wrong. Let me know what you think. http://blog.tippingpointlabs.com/2009/03/thread-marketing-embracing-distributed-content-model/

Comment on where’s your head at?… by Andrew Davis

Andrew Davis — Mon, 23 Mar 2009 13:00:46 +0000

Ben, love the 9 things report. Not sure I agree with them 100% – but they’re great big ideas.
Thanks for sharing.

Comment on where’s your head at?… by Lucie Hourahine

Lucie Hourahine — Fri, 13 Mar 2009 22:08:12 +0000

Here here!