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B&T Feature: What’s next in digital?

March 22nd, 2012
Posted in Advertising . Amnesia Razorfish . futures . futurist . planning . Social Futures . social networks . trends
By benhourahine

Republished from B&T Feature: What’s next in digital? 12 March, 2012 by Claudine Capel Ben Hourahine Head of Strategy, Amnesia Razorfish Are marketers embracing digital media fully? It really depends on the individual, but that question has now gone way beyond marketing, which, as a whole, seems to have come full circle and is now [ READ MORE ]

A 100 words on account planning

September 7th, 2011
Posted in Advertising . planning
By benhourahine

I’ve been asked to sit on the APG Committee this year, which is a big privilege for me and something I am really enjoying (more about the Account Planning Group here). Part of the invite process was penning some words on what planning means to me. Here’s what I wrote. I tried to squeeze what [ READ MORE ]

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