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The Future of Money – New Leo Burnett Study

August 8th, 2008
Posted in Advertising . consumer . Leo Burnett_ . Money_ . research
By benhourahine

We have just finished a big project at LB looking at the Future of Money – Money Makes the World go Around. The research results are still being rolled out, but I have some topline findings to share with you dear reader. The following is a quick overview and an interview conducted with me by [ READ MORE ]

Quoted in the Press: A Jeweler Joins Its Friends on MySpace – New York Times

August 4th, 2008
Posted in Advertising . luxury . New York Times
By benhourahine

A Jeweler Joins Its Friends on MySpaceBy Eric PfannerJuly 31, 2008New York Times ON MySpace, the social networking Web site, the rock band Panic at the Disco has 1.4 million friends. Coldplay has 467,000 friends. Paris Hilton has 178,000 friends and Madonna has 397,000. As for Cartier, the luxury jeweler, it has more than 3,800 [ READ MORE ]

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