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A 100 words on account planning

September 7th, 2011
Posted in Advertising . planning
By benhourahine

I’ve been asked to sit on the APG Committee this year, which is a big privilege for me and something I am really enjoying (more about the Account Planning Group here). Part of the invite process was penning some words on what planning means to me. Here’s what I wrote. I tried to squeeze what [ READ MORE ]

The Advertising Agency Family Tree

May 23rd, 2011
Posted in Advertising . Uncategorized
By benhourahine

Confused about who’s who in agency land, how they relate and how the big parents carve up the land. Thanks to vitamin t’s ad agency bloodline the confusion can end[ READ MORE ]

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