head of strategy at amnesia razorfish

Ben is Head of Strategy at Amnesia Razorfish. 

Ben is a global strategic planner, brand futurist and cultural commentator. Ben has worked on many of the world’s biggest brands: IBM, Microsoft, BBC, Diageo, Kellogg’s and P&G, to name but a few. So far this year Ben has helped plan McDonalds’ next decade in business, he’s launched a video game for Lara Croft’s creators and has designed Guinness’ pub of the future.

B&T – Amnesia appoints strategy head
Adnews – Amnesia appoints strategy boss 
Mumbrella – Amnesia Razorfish hires Ben Hourahine
Campaign Brief – Amnesia appoints award winning strategist Ben Hourahine

Biography:

In the beginning Ben studied History and Politics as an undergraduate and was named the top Social Science Scholar of 1999 for his work on the rebranding of the British Labour Party. After post graduate studies in brand globalisation, Ben wrote for the Economic and Social Research Council before joining the Future Foundation Think Tank in 2000. Ben rose to become Senior Analyst of the Future Foundation Group and spent 4 years in the post directing strategic projects for O2, Marks & Spencer, ITV, Channel 4 and the British government. In 2005 Ben relocated to Sydney to set up his own Asia Pacific consultancy with clients including Diageo, STW Group, AMEX, ADMA and Fairfax. During this time Ben helped Nestle develop their pan-regional strategic marcoms plan and he directed the content for National Geographic’s Future Matters Documentary Series. Ben returned to London in 2007 to become Futures Editor at one of the world’s top creative ad agencies Leo Burnett. Heading back to Asia in 2010 Ben became Head of Strategy at Amnesia Razorfish in Sydney one of the world’s most innovative digital creative agencies.