head of strategy at amnesia razorfish

TV’s Crystal Ball. Date: 23 August 2008
Time: 11:00-12:00
Venue:
The Tinto

Producer: Claire Grimmond, Controller of Research & Insight,
Channel 4
Assistant Producer: Leonie Baird, Brand & Communications Research Manager,
Channel 4
Chair: Peter York, Brand Consultant, Author & Broadcaster

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Panellists: Ben Hourahine, Futures Editor, Leo Burnett

Melanie Howard, Author, ‘The Future Unwrapped’

Nigel Walley, Managing Director, Decipher Consultancy Ltd
Summary

What are the TV hits of the future?  Predicting tomorrow’s hits today presents some real challenges for the futurologists.  In this session we fast forward to 2012 – as Olympic fever grips the UK and digital switchover is a reality. The big issue for everyone in broadcasting remains – how to get audiences engaged in content across a range of platforms. This session brings together experts from broadcasting and the media to help unlock the major trends and give us some clues to the next big territories, trends and approaches.